Samsung Electronics

Project Overview:
User-Generated Video Marketing App for Samsung Electronics

Developed a marketing app that boosted awareness and sales by showcasing user videos of Samsung Electronics products — demonstrating how they reduce entertainment center footprints and enhance audio/visual experiences.

* Full process screen designs and interaction protected as proprietary company materials.

Summary:

Samsung Electronics needed a way to show — not just tell — what their products could do for the modern home. The insight: real customers had already filmed it. Living rooms transformed, entertainment centers decluttered, screens that filled walls without the tangle of components behind them. The most compelling salespeople weren't on Samsung Electronics's payroll; they were users posting videos of their own setups.

The goal was to harness that content in a polished, branded marketing app that put user-generated video front and center — pairing authentic experiences with product information to drive both awareness and purchase intent.

Design & Development

UX Strategy

• Challenge: User-generated content varies wildly in quality and framing. Raw social video needed to feel intentional inside a premium brand environment.
• Solution: Designed a content architecture that surfaced the best submissions through a curated gallery format — organized by room type and use case — giving users a clear, browsable journey from inspiration to product detail.

Visual Design

• Challenge: Samsung Electronics's brand presence had to feel premium without overshadowing the user videos that were the app's core value proposition.
• Solution: Applied Samsung Electronics's brand system with restraint — bold typography, dark UI, and clean product photography provided structure and credibility while keeping video content the hero of every screen.

Product Integration

• Challenge: Connect the emotional pull of real-life video content to a clear path to purchase.
• Solution: Each video linked directly to the featured product's detail page, with specs, pricing, and a "find a retailer" CTA — collapsing the distance between inspiration and transaction.

Social Mechanics

• Challenge: Sustain a pipeline of fresh user content without requiring a heavy moderation infrastructure.
• Solution: Built submission and tagging flows that made contributing a video frictionless for users, while giving the Samsung Electronics team simple tools to review, approve, and feature submissions from the admin side.

Deliverables

• Full app UI — home, gallery, video player, product detail, and submission screens
• User content submission and approval flow
• Product integration linking video content to Samsung Electronics's catalog
• Brand-aligned dark UI design system