Conlee is a designer and strategist who turns complex ideas into clear, beautiful, usable experiences.
15+ years partnering with global brands — from scrappy startups to Samsung, Toyota, Harvard, and Kaiser Permanente.
Featured Work
Pacific Dining Car — Multi-Channel Brand Redesign
End-to-end brand overhaul for a 100-year-old LA institution — from UX research and IA through visual identity, print collateral, experiential signage,and e-commerce for food and merchandise. Conducted stakeholder interviews, developed user personas and journey maps, and delivered hi-fidelity designs with a full style guide. Result: 12% revenue increase, new online ordering, and a timeless multi-channel presence that honored the brand’s legacy. .
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Enclus Luxury — Fashion & Beauty Brand, Two E-Commerce Platforms
Full brand design and UX across two conscious luxury platforms — Enclus Beauty and Enclus Style. Work spanned editorial art direction, social reels, experiential retail signage and event collateral, product packaging, and e-commerce UX — all guided by the motifs "Think Style Rather Than Fashion" for "Age-Free, Gender-Free, Colorful Shapes." The design system balances editorial richness with conscious & inclusive, navigable shopping across fashion and beauty verticals.
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More Projects
Industries
- Fashion & Beauty
- Healthcare
- Hospitality
- Education
- Technology
- Retail & E-Commerce
- Entertainment
- Museums & Cultural Institutions
Capabilities
- UX & UI Design
- Brand Identity
- Art Direction
- Design Systems
- Front-End Development
- User Research
- Web Marketing
Approach
Good design isn't decoration — it's a decision. Over the years, Conlee has partnered with organizations from scrappy startups to global brands, bringing the same discipline to every engagement: understand the problem deeply, design with intention, and deliver work that actually performs.
Strategy
Every project starts with the question behind the question. What does your audience really need? What does your business actually want? Getting those answers right is what makes everything else matter.
Design
From brand identity to full digital products, the goal is always the same: something that looks right, feels right, and works. Visual clarity and usability aren't competing values — they're the same value.
Direction
Art direction is how a brand learns to recognize itself across every touchpoint. Conlee brings that eye to client work — whether that means leading a design system, or guiding a photoshoot, and communicating the look, feel, and parameters to a team.
Technology
Knowing how to build what you design changes how you design it. Front-end coding isn't a backup plan — it's a creative tool that makes the gap between concept and reality a lot smaller.
LET'S MAKE SOMETHING AMAZING
Open to Senior Designer, UX, Brand, and Art Direction roles — and select freelance engagements.
GET STARTEDWHAT CLIENTS SAY
“
Conlee is rare — a mix of both designer and developer with outstanding skills in both domains.
— William Wood
Director of Web Marketing
John Paul Mitchell Systems
CONTACT
I look forward to hearing from you.
